How Does Groww Make Money

Welcome to the world of investing, where platforms like Groww have revolutionized the way we manage our finances. Whether you’re a seasoned investor or just dipping your toes into the market, there’s no denying that Groww has garnered quite the buzz in recent years. But how does this popular investment platform actually make money? In this blog post, we’ll uncover the secrets behind Groww’s revenue streams and explore the different types of accounts they offer. So buckle up and get ready to dive into the fascinating world of Groww!

How Does Groww Make Money

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What is Groww?

Groww is an online investment platform that aims to make investing accessible and hassle-free for everyone. It was founded in 2016 with a simple mission: to empower individuals to take control of their financial future. With a user-friendly interface and a wide range of investment options, Groww has quickly gained popularity among both seasoned investors and newcomers.

One of the key features that sets Groww apart from traditional investment platforms is its zero-commission model. This means that users can invest in mutual funds, stocks, and other financial instruments without having to pay any brokerage fees. This fee structure makes it particularly appealing for small investors who want to maximize their returns without worrying about hefty charges eating into their profits.

Another standout feature of Groww is its comprehensive portfolio tracking tool. Users can easily monitor the performance of their investments, track market trends, and make informed decisions based on real-time data. The platform also provides detailed information about each investment option, making it easier for users to understand the risks involved and choose the best-suited options for their financial goals.

In addition to mutual funds and stocks, Groww offers other types of accounts such as digital gold investments and US stock investments through partnerships with trusted providers. These additional offerings expand the range of investment opportunities available on the platform, catering to different investor preferences.

Groww has positioned itself as an inclusive platform that caters to both experienced investors looking for advanced tools and beginners seeking simplified investing solutions. Its commitment to transparency, ease-of-use, and low costs have made it a go-to choice for many individuals looking to grow their wealth steadily over time.

How Does Groww Make Money?

Groww is a popular investment platform that allows individuals to invest in various financial instruments such as mutual funds, stocks, and digital gold. It provides a user-friendly interface and makes it easy for people to start investing with just a few clicks.

Now, you might be wondering how Groww actually generates revenue if its services are free for users. Well, the primary way Groww makes money is through commissions from asset management companies (AMCs). When users invest in mutual funds through the platform, AMCs pay a small fee or commission to Groww for bringing in new investors.

Additionally, Groww also offers premium services such as advisory products and access to initial public offerings (IPOs) at discounted rates. These value-added services come with a subscription fee or transaction charges, which contribute to the company’s revenue stream.

The Different Types of Accounts on Groww

On Groww, there are primarily two types of accounts: regular accounts and demat accounts. Regular accounts are suitable for investing in mutual funds while demat accounts enable users to buy and sell stocks directly on the platform.

The Pros and Cons of Investing With Groww

One advantage of investing with Groww is its simplicity and ease of use. The platform provides an intuitive interface that even beginners can navigate without any hassle. Additionally, since most features are free-of-cost, it can be cost-effective for those starting their investment journey.

However, one limitation of using only the regular account on Groww is that it doesn’t provide direct access to individual stocks or other securities like bonds or commodities. For these additional features and functionalities beyond mutual fund investments, users would need to open a demat account elsewhere.

How to Get Started With Groww

Getting started with grow isn’t complicated at all! All you need is a smartphone or computer with internet connectivity. Simply download the app from your preferred app store or visit the Groww website. Sign up by providing your basic details, complete

The Different Types of Accounts on Groww

When it comes to investing with Groww, you have a few different account options to choose from. Each type serves a specific purpose and caters to the unique needs of investors. Let’s take a closer look at these account types.

  1. Individual Investment Account: This is the most common type of account on Groww. It allows individuals to invest their own money in various financial instruments such as mutual funds, stocks, and ETFs. With this account, you have complete control over your investments and can make decisions based on your personal preferences and risk appetite.
  2. Joint Investment Account: If you want to invest with someone else – be it your spouse, family member or friend – you can opt for a joint investment account on Groww. This allows both parties to contribute towards the investments and share in any returns or losses generated.
  3. Retirement Account (NPS): For those planning for retirement, Groww offers a National Pension System (NPS) account that helps individuals build a corpus for their golden years. The NPS scheme provides tax benefits while offering diversified investment options including equities and government securities.
  4. Corporate Investment Account: Designed specifically for corporate entities and organizations, this type of account enables companies to manage their surplus funds efficiently by investing them in suitable financial products like liquid funds or fixed deposits.

Having different types of accounts ensures that investors can find an option that aligns with their goals and preferences when using the platform provided by Groww.

The Pros and Cons of Investing With Groww

Investing with Groww has its fair share of advantages and disadvantages. Let’s take a closer look at both sides before you make a decision.

One major advantage of investing with Groww is the convenience it offers. The platform allows you to invest in mutual funds, stocks, and more, all in one place. This means you don’t have to go through the hassle of managing multiple accounts or visiting different websites.

Another pro is that Groww charges zero commission on mutual fund investments. This can be a significant cost-saving factor for investors who want to maximize their returns without paying hefty fees.

Groww also provides easy-to-understand information about various investment options. Their user-friendly interface makes it simple for even beginners to navigate and explore different investment opportunities.

On the flip side, one drawback of using Groww is that it primarily focuses on direct plans for mutual funds. While this may provide better returns due to lower expense ratios, it also means limited access to regular plans offered by many other platforms.

Another con worth mentioning is that Groww does not offer advisory services or personalized recommendations like some other investment platforms do. So if you’re someone who prefers expert guidance while making investment decisions, this might not be the best option for you.

Now that we have explored the pros and cons of investing with Groww, it’s important to weigh these factors against your own preferences and financial goals. Consider what matters most to you – whether it’s convenience, low fees, or access to additional services – before deciding if Groww is the right platform for your investment journey.

How to Get Started With Groww

Getting started with Groww is quick and easy! Whether you’re a seasoned investor or just starting out, this platform offers a user-friendly experience that makes investing accessible to everyone.

To begin your investment journey with Groww, the first step is to download the app from the App Store or Google Play Store. Once you have it installed on your phone, open the app and create an account. You’ll need to provide some basic information such as your name, email address, and mobile number.

After creating an account, you can start exploring different investment options available on Groww. The platform offers a wide range of mutual funds from various asset management companies. You can browse through different categories such as equity funds, debt funds, index funds, and more.

When selecting a fund to invest in, make sure to consider factors like past performance, risk profile, expense ratio etc. The app provides detailed information about each fund which can help you make informed decisions.

Once you’ve decided on the fund(s) you want to invest in, simply enter the amount you wish to invest and proceed with payment. Groww supports multiple payment methods including UPI payments and net banking for seamless transactions.

Monitoring your investments is also hassle-free with Groww. The app provides real-time updates on your portfolio’s performance so that you can track how your investments are doing at any time.

In addition to mutual funds, Groww also allows users to invest in stocks and gold digitally. This gives investors more options for diversification within their portfolios.

Overall, getting started with Groww is simple! All it takes is downloading the app, creating an account, selecting suitable investment options, and making payments. With its user-friendly interface and comprehensive features, Groww makes investing a breeze for all types of investors. So why wait? Start investing today!

Alternatives to Groww

If you’re looking for other investment platforms similar to Groww, there are several options available in the market. One popular alternative is Zerodha, which has gained a strong reputation among investors. Zerodha offers low-cost trading and a user-friendly interface, making it an attractive choice for beginners.

Another option worth considering is Upstox. Similar to Groww, Upstox provides a seamless online platform for investing in mutual funds and stocks. It also offers competitive pricing and various features like research tools and educational resources to help users make informed investment decisions.

For those interested in international investments, platforms like Interactive Brokers or TD Ameritrade can be great alternatives. These platforms allow investors to access global markets and diversify their portfolios.

If you prefer robo-advisory services with automated portfolio management, companies like Scripbox or Wealthfront could be suitable alternatives to Groww. They use algorithms based on your risk tolerance and financial goals to create personalized investment portfolios.

Remember that each alternative has its own unique features and strengths, so it’s important to evaluate them based on your individual needs before making a decision.


In this article, we have explored the various aspects of Groww and how it makes money. Groww is a popular investment platform that offers users the opportunity to invest in mutual funds, stocks, and other financial instruments.

Groww generates revenue through various channels such as commissions from mutual funds and stock trades, fees on value-added services like Gold or IPO investments, referral programs with partner companies, and premium account subscriptions.

With its user-friendly interface, wide range of investment options, and low-cost structure, Groww has become a preferred choice for many investors. However, it’s important to consider both the pros and cons before deciding if Groww is the right platform for you.

While investing with Groww offers convenience and ease of use for beginners or those looking to diversify their portfolios at a relatively lower cost compared to traditional brokerages or advisors. It may not be suitable for advanced traders who require more sophisticated tools or personalized advice.

Getting started with Groww is simple. All you need is a mobile device or computer with internet access. You can download the app from your respective app store or visit their website to create an account. Once registered, you can explore different investment options based on your financial goals and risk appetite.

Although Groww provides excellent features and benefits for investors seeking simplicity in investing process; there are also alternatives available in the market such as Zerodha Coin Upstox MF Platform that offer similar services at competitive prices.

Groww has successfully positioned itself as one of India’s leading investment platforms by providing easy access to a wide range of investment opportunities while keeping costs low. Whether you’re a beginner investor or an experienced trader looking for diversification options, Groww could be worth considering.

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